IMCG blog

Become a winner with video marketing

2019-02-18

There is no doubt that video is a powerful marketing tool, but its profits don’t end there. Videos can capture the action, and it’s a great resource when you want to transmit information clearly and visually.
– If a picture is worth a thousand words, a video is worth a million, says Maria Dahlin, Video Expert at IMCG.

Using movies to reach the market is essential nowadays. A video can engage and capture the audience’s interest directly, allowing you to show who you are, your vision and your products. You’re strengthening your company brand with video.

In the project InspireWater, IMCG manages the innovation process within exploitation and market analysis to create value and impact of the results. IMCG also produces videos for the three innovative technologies in the project, and these have been very successful.

– The video explains and demonstrates the benefits of our technology. It is great support for us to reach the market and we can use the video in our marketing both now and the future, says Martin Hubrich, Project Manager at BFI.

Although many who consume video are looking for the fast and fun, it’s not only the entertainment videos that are successful. In a Wyzowl survey, participants reported that 79% would rather watch a video to learn more about a product than to read a text about it.

– A brochure can be well-worked and informative, but before you put time and effort on it, you should ensure that you have a movie, says Maria Dahlin, Video Expert at IMCG.

Would you like to produce a video? We can help you! We have the resources to do professional videos, and we can also teach you how to do it on your own. If you want or talk more about video and what it can do for you and your brand, don’t hesitate to contact us.

About the Author

Maria Dahlin

Maria Dahlin

Maria Dahlin är strategisk kommunikatör på IMCG med fokus på video. Maria utbildade sig till journalist på Mittuniversitetet i Sundsvall och har bland annat arbetat på TV4, SVT Nyheter Väst och Expressen TV som reporter, programledare och redaktör.