Rådgivning

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    Established markets key for green innovations to live on

    A lot of green technology with great potential to reduce our greenhouse gas emissions are demonstrated in EU-funded projects. Unfortunately, many never reach their full potential due to unclear planning from market actors on what will happen when the project ends.
    – What often is lacking is the knowledge within relevant industry of the growing demand for the technology, says Jonas Norrman, CEO of IMCG, who presents value chains and business models for green innovation at a Smart cities conference in Lyon this week.